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All of the templates below are in Microsoft Excel format and are free to download. Your marketing budget then becomes an important reference for adjusting your plan over time as well as for creating future plans.Īs you create your marketing budget, there are some clear advantages to using a template: prepared formatting and formulas, customizable features, organization and efficiency. It also allows you to determine the return on investment for different aspects of your marketing plan.Īccurately estimating expenses is vital for the success of your marketing goals, but you can measure your success by comparing actual expenditures against your projected costs.

Since a marketing budget reduces risk and provides a financial road map, it’s a useful tool for both large and small businesses. Creating a marketing budget can help you stick to your plan and avoid unanticipated costs, reducing the possibility of overspending. It gives a clear overview of all the costs associated with carrying out your marketing activities, including advertising, online content, branding, public relations, staffing costs and more. No-code required.Ī budget is a crucial part of any marketing plan. WorkApps Package your entire business program or project into a WorkApp in minutes.Digital asset management Manage and distribute assets, and see how they perform.Resource management Find the best project team and forecast resourcing needs.Intelligent workflows Automate business processes across systems.Governance & administration Configure and manage global controls and settings.Streamlined business apps Build easy-to-navigate business apps in minutes.Integrations Work smarter and more efficiently by sharing information across platforms.